This week on the #WORLDCHANGERS series, we speak to New Zeland-born Angela Wickstead, founder Angela Wickstead Home. a luxury sustainable brand that produces elegant bespoke homeware linens.
Location: South Kensington, London
Current job: Owner of Angela Wickstead Home
One word that best describes how you work: Passionately
Current mobile device: Iphone
Favourite website: MatchesFashion.com
I originally trained as an interior designer and then moved into fashion starting my own bespoke design company and stores. Then I moved to Italy from New Zealand in 1998. When my daughter Emilia started her clothing company years later I came on board to assist in a number of areas. After five years together I wanted to do something away from clothing and began working on building my new business from my home in Northern Italy. I always loved beautiful linen and found very little quality product available on the market. For this reason I started to design and produce embroidered homeware linens with monograms and fully bespoke.
I wanted my business to be 100% sustainable, all Italian made and from the best fabrics available, using only local artisan. After two and a half years I am proud to say that the brand is successful and growing at a steady pace.
I work with Italian family run and artisan based companies who are also passionate about their work. I believe in the authenticity and quality of the product and therefore I am more interested in the way the product is made than the volumes produced. Attention to details is very important and key to my products.
My passion motivates me to create unique and beautiful products together with the possibility to make someone’s life a little better. Making a difference to a person’s wellbeing gives me great satisfaction
Clients continuously returning to buy my linens and commenting about the beautiful quality and difference it has made to their lives.
I am personally involved with the charity NSPCC and I am in the early stages of working directly within schools and on ‘childline’ which is a helpline for victims. My company contributes to their fundraisers by donating products.
I run … I live very close to Hyde Park (on purpose) so I am very fortunate to have this beautiful park to exercise in.
Absolutely nothing, life is a journey and I wouldn’t know what I know now if I had not experienced what I have so far.
You can follow Angela @angela_wickstead on Instagram
The WeGiveIt #WORLDCHANGERS series asks heroes, experts, and leaders to share their ambitions, routines and more.
We love to interview brands with purpose and listen about their work and their way of giving back. We can help you to optimize your Cause Marketing and your Brand Strategy to reach both profitable and ethical goals