Food Catering | Brand Repositioning | Web & Marketing Strategy

The Client

Sissi Fabulous Food is a boutique luxury catering company, organising elegant parties for over 15 years. Sissi uniqueness is to offer Global cuisine with a central European flair, suitable for any occasion.

The Brief

Sissi approached WGDS to update Sissi’s Brand identity, reposition the Brand, readjust the Digital Marketing strategy, renew its image. They wanted a new look to expand their range of clients attracting a younger audience and a new website that would reflect a modern image, and be easy to use for clients.

The Project

We divided the project into two parts working in parallel.

Brand analysis and strategy

  • Business Analysis & refine the services list analysing the profitability
  • Refining new goals
  • Market and target client analysis
  • Competitor’s analysis
  • Establishing Unique Selling Point

Digital analysis and strategy – audit, website design and development

Following the Brand Analysis and the Digital Audit, we built a new website with better functionality (user experience) to achieve the brand goals:

  • Build a modern Digital Brand Identity
  • Logo make-up
  • Design a new website to match the new brand guidelines
  • Develop a new website with an efficient Form for the user
  • SEO – finding the right keywords
  • SEO -content optimisation

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

  • A new website with a coherent image and better UX – Sissi Fabulous Food
  • Establish Sissi as flexible luxury London catering services
  • Enforce brand awareness
  • Enforce the relationship with existing clients
  • Expand the client network via digital (younger audience) – Sissi Shop
  • Marketing communications consistency 
  • Digital marketing guide report
  • Digital roadmap report
Website design

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