Food Catering | Brand Repositioning | Web & Marketing Strategy

The Client

Sissi Fabulous Food is a boutique luxury catering company, organising elegant parties for over 15 years. Sissi uniqueness is to offer Global cuisine with a central European flair, suitable for any occasion.

The Brief

Sissi approached WGDS to update Sissi’s Brand identity, reposition the Brand, readjust the Digital Marketing strategy, renew its image. They wanted a new look to expand their range of clients attracting a younger audience and a new website that would reflect a modern image, and be easy to use for clients.

The Project

We divided the project into two parts working in parallel.

Brand analysis and strategy

• Business Analysis & refine the services list analysing the profitability
• Refining new goals
• Market and target client analysis
• Competitor’s analysis
• Establishing Unique Selling Point

Digital analysis and strategy – audit, website design and development

Following the Brand Analysis and the Digital Audit, we built a new website with better functionality (user experience) to achieve the brand goals:

• Build a modern Digital Brand Identity
• Logo make-up
• Design a new website to match the new brand guidelines
• Develop a new website with an efficient Form for the user
• SEO – finding the right keywords
• SEO -content optimisation

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• A new website with a coherent image and better UX – Sissi Fabulous Food
• Establish Sissi as flexible luxury London catering services
• Enforce brand awareness
• Enforce the relationship with existing clients
• Expand the client network via digital (younger audience) – Sissi Shop
• Marketing communications consistency 
• Digital marketing guide report
• Digital roadmap report

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