Data Analysis is a key step for understanding how your channels are performing for optimizing your digital strategy.
The data analysis of your digital channels is a key element for the growth of any business or charity. It’s crucial before and after any digital investment, whatever is a new marketing plan or remaking the website/e-commerce check the data about visits on your Website/E-commerce and Social media insights and analyse how they are performing.
What can we do for you:
Web-site Data Analysis
- Google Analytics set up and acquisition data check
- Analysis of Audience – Who are your users?
- Total users VS new users
- Demographics
- Geolocalization
- Interests
- Analysis of Acquisitions – How your users are arriving on your Website?
- Organic traffic – What are the keywords your users look for?
- Direct traffic – When users type your brand name
- Social – Which profile is working best for you
- Referral – What partners are driving traffic to your site
- Analysis of Behaviour – What is your users’ journey on the Website?
- Top pages views – which pages are the most visited
- Average time spent on the page
- Bounce rate
- Create a Bespoke Dashboard with relevant data for your business
Social Media Insight Analysis, whatever is Facebook/Twitter/Instagram
- Business account set up/check
- Analysis of your followers
- Analyse your impressions – posts
- Analyse your engagement – posts and stories
After a deep analysis, we will cross the data and prepare our output report; this report will be your guideline for your Marketing & Brand Strategy and a thermometer on the actual performance of your channels.