Our Approach

We have developed a unique four-step approach to help businesses and charities to successfully navigate the digital revolution and make a positive impact with every partnership.

Step 1: Digital Brand Audit

It’s a ‘digital health check’ of your Brand:

1. We review your digital channels to understand if your message is clear, coherent
2. We analyse the consistency of your Social Media profiles
3. We check if your Social Responsibility resonates with your core
4. We check if your Social Responsibility is efficiently presented/communicated to your audience
5. We write a Brand Audit report about your digital presence with key recommendations

Step 2: Align your Purpose

Based on your Digital Audit, it’s an assessment about if and how your purpose/cause match is effective and well communicated:

1. We assess if the purpose/cause match is the right one
2. We support you in finding the right cause for your purpose (thanks to our big community of non-profits ) 
3. We check what you have achieved with the existing partnership in terms of giving back to society
4. We work to optimize your ethical efforts
5. We produce a report about your Purpose/Cause match

Step 3: Cause Marketing

Based on the first two steps, it’s the development of a new cause marketing strategy, integrating it into your overall marketing plan:

1. We plan a new Cause Marketing strategy
2. We help you to communicate the right partnership message strategically
3. We support you to establish how to reach the right audience
4. We set up your Social Impact goals and make them more reachable with your new Marketing Strategy
5. We write a Cause Marketing report with suggestions on how to integrate the plan into your overall marketing strategy

Step 4: Analyze and Optimize

Based on the previous three steps, it’s the periodic check of the efficiency of your Marketing strategy:

1. We analyse your Social channels insights
2. We analyse your Google Analytics data 
3. We value your sales
4. We cross the data to check the performance  
5. We produce a report about the optimization of your strategy, including suggestions about campaigns