We have developed a unique four-step approach to help businesses and charities successfully navigate the digital transformation and make a positive impact with every partnership.
Step 1: Digital Brand Audit
It’s a ‘digital health check’ of your Brand:
- We review your digital channels to understand if your message is clear, coherent
- We analyse the consistency of your Social Media profiles
- We check if your Social Responsibility resonates with your core
- We check if your Social Responsibility is efficiently presented/communicated to your audience
- We write a Brand Audit report about your digital presence with key recommendations
Step 2: Align your Purpose
Based on your Digital Audit, it’s an assessment about if and how your purpose/cause match is effective and well communicated:
- We assess if the purpose/cause match is the right one
- We support you in finding the right cause for your purpose (thanks to our big community of non-profits )
- We check what you have achieved with the existing partnership in terms of giving back to society
- We work to optimize your ethical efforts
- We produce a report about your Purpose/Cause match
Step 3: Cause Marketing
Based on the first two steps, it’s the development of a new cause marketing strategy, integrating it into your overall marketing plan:
- We plan a new Cause Marketing strategy
- We help you to communicate the right partnership message strategically
- We support you to establish how to reach the right audience
- We set up your Social Impact goals and make them more reachable with your new Marketing Strategy
- We write a Cause Marketing report with suggestions on how to integrate the plan into your overall marketing strategy
Step 4: Analyze and Optimize
Based on the previous three steps, it’s the periodic check of the efficiency of your Marketing strategy:
- We analyse your Social channels insights
- We analyse your Google Analytics data
- We value your sales
- We cross the data to check the performance
- We produce a report about the optimization of your strategy, including suggestions about campaigns